A lot of videos have been produced around the theme of environment conservation, and a majority of them tend to be preachy. We didn't want our video for Bosch to end up as yet another video in this larger genre. Here's how we managed to create a video that stands out from the crowd.
Often, we fuss a lot about getting the final creative output right and perfect. In the pursuit of a perfect output, many creative professionals & organisations miss out on those finer things that make for a successful project. Here's what we learnt from a recent partnership with an organisation from the US.