Case study: Wisdom Circle

October 21, 2022

Over the years, we have developed a workflow that makes content creation smooth and efficient. Follow us on a quick walkthrough of our process in creating a video for WisdomCircle - from inception to completion.

Lemons and Lemonades

September 2, 2022

No shoot ever goes completely according to plan. If we're lucky, the detour takes us somewhere amazing. Read about a recent shoot we did that tested our stick-to-itiveness (yes, that's a real word).

Storyboarding: Where Method Meets Madness

January 28, 2022

When we think of pre-production, most of us think of scripting. While that’s important — fundamental even — the real magic happens when you storyboard a script. Read on to learn more.

Explainers Explained: How to write the perfect explainer video script

January 27, 2022

How does one go about crafting an explainer video? Most video gurus will tell you this: explain the how and why of the product. Well, we’re here to tell you more than the obvious. 

3 Must-Watch TV Shows for Marketers and Creative Types

August 3, 2021

Murugappan opines on the TV shows that helped him thrive in creative and marketing roles, and not just survive them.

Case Study: How We Created a Poignant Animated Video for Bosch's World Environment Day Campaign

June 18, 2021

A lot of videos have been produced around the theme of environment conservation, and a majority of them tend to be preachy. We didn't want our video for Bosch to end up as yet another video in this larger genre. Here's how we managed to create a video that stands out from the crowd.

Are your ads creative for the sake of being creative?

June 16, 2021

Creativity is great as long as it’s used to elevate a piece of communication, but the moment creativity becomes the focus in and of itself, there’s a good chance we've lost track of the bigger picture.

LastBench Studio Wins Creative Mandate for Muzigal

May 23, 2021

The Kalaari Capital-backed music learning startup appoints LastBench Studio for creative duties.

How I Fell In Love With Sound Design

March 19, 2021

Being an audiophile and videophile at the same time can be a curse—but it makes all the difference!

March 18, 2021

Often, we fuss a lot about getting the final creative output right and perfect. In the pursuit of a perfect output, many creative professionals & organisations miss out on those finer things that make for a successful project. Here's what we learnt from a recent partnership with an organisation from the US.

Story Jams

Stop pitching ideas and start telling stories. A simple tool to get your story right, without spending nights on it.

Starting your brand's video journey

December 7, 2020

Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco). So, how do we get started?

Folk Cricket

September 21, 2020

Why we started Folk Cricket and what this means to us as a brand, going forward

Why we launched our podcast

August 19, 2020

A short reflection on what prompted us to start our own podcast channel and what this means to us.

The Art of Learning

August 10, 2020

Learning something new is often intimidating, here's a little something to help you navigate through your learning process.

Capturing stories of education, livelihood and women empowerment

May 16, 2020

Photographs from a field project in Alwar district, Rajasthan

‘Temple’ of ‘Education

May 9, 2020

The story of how a very popular temple is now home to a boisterous Government middle school.