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Over the years, we have developed a workflow that makes content creation smooth and efficient. Follow us on a quick walkthrough of our process in creating a video for WisdomCircle - from inception to completion.
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No shoot ever goes completely according to plan. If we're lucky, the detour takes us somewhere amazing. Read about a recent shoot we did that tested our stick-to-itiveness (yes, that's a real word).
When we think of pre-production, most of us think of scripting. While that’s important — fundamental even — the real magic happens when you storyboard a script. Read on to learn more.
How does one go about crafting an explainer video? Most video gurus will tell you this: explain the how and why of the product. Well, we’re here to tell you more than the obvious.
Murugappan opines on the TV shows that helped him thrive in creative and marketing roles, and not just survive them.
A lot of videos have been produced around the theme of environment conservation, and a majority of them tend to be preachy. We didn't want our video for Bosch to end up as yet another video in this larger genre. Here's how we managed to create a video that stands out from the crowd.
Creativity is great as long as it’s used to elevate a piece of communication, but the moment creativity becomes the focus in and of itself, there’s a good chance we've lost track of the bigger picture.
The Kalaari Capital-backed music learning startup appoints LastBench Studio for creative duties.
Being an audiophile and videophile at the same time can be a curse—but it makes all the difference!
Often, we fuss a lot about getting the final creative output right and perfect. In the pursuit of a perfect output, many creative professionals & organisations miss out on those finer things that make for a successful project. Here's what we learnt from a recent partnership with an organisation from the US.
Stop pitching ideas and start telling stories. A simple tool to get your story right, without spending nights on it.
Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco). So, how do we get started?
Why we started Folk Cricket and what this means to us as a brand, going forward
A short reflection on what prompted us to start our own podcast channel and what this means to us.
Learning something new is often intimidating, here's a little something to help you navigate through your learning process.
Photographs from a field project in Alwar district, Rajasthan
The story of how a very popular temple is now home to a boisterous Government middle school.
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