LastBench, an independent creative studio from Bangalore, has won the creative mandate for Muzigal, a global music learning platform based out of Hyderabad, India.
Muzigal enables students and teachers to learn and teach music at their convenience. The Kalaari Capital-backed startup aims to make the online learning experience seamless from start to finish.
This partnership coincides with Muzigal’s brand revamp, and the mandate includes creative strategy and social media marketing content across platforms.
Dr. Lakshminarayana Yeluri, Founder and Chief Executive Officer, Muzigal, said “Thanks to my previous experiences and my strong understanding of brand and design, I can be demanding on both the quality front and with turnaround times. I chose to partner with LastBench because of their ability to deliver quality content within deadlines.”
Sriram Sabhapathy, Founder, LastBench, said “It's always a pleasure to partner with organizations that have strong foundations in design and aesthetics. Having done Muzigal's brand launch creatives recently, the one thing that stood out was their impeccable clarity of requirement and razor sharp feedback. We are excited to be onboard this wonderful journey of transforming music learning.”